The glazing industry is constantly evolving. Customer expectations are rising, regulations are tightening and competition between installers is fiercer than ever. To succeed, trade professionals need more than high-quality products. They need the right tools, knowledge and support to work efficiently and present themselves with confidence.
At Mercury Glazing, we work closely with installers across the UK and understand the challenges they face. That is why we developed the Mercury Partnership, a trade scheme designed to provide the resources installers need to remain competitive in 2025 and beyond.
In this blog, we explore five practical ways trade installers can strengthen their position in the market.
Short Summary
Trade installers can stay competitive by focusing on five key areas: accurate quoting, professional marketing, compliance, digital tools and long-term partnerships. Mercury Glazing supports all of these through the Mercury Partnership and Trade Portal.
Why You Can Trust Us
Mercury Glazing has supplied the trade with aluminium and PVC-U windows and doors for over 20 years. Our products are British-made and tested for compliance with current standards, while our partnerships with installers are built on trust and support. We understand the glazing industry from the inside out and know what it takes for trade professionals to succeed.
1. Quote Accurately and Quickly
Speed and accuracy are vital when responding to customer enquiries. An installer who can provide a competitive, well-presented quotation within days has a much greater chance of securing the project.
Through the Mercury Partnership, trade partners receive estimating support that ensures quotes are both accurate and transparent. This reduces the risk of underpricing, which affects profitability, or overpricing, which risks losing the job. By improving efficiency in quoting, installers can win more work and build stronger customer relationships.
2. Present Products Professionally
Customers want to see clear, professional information before making a decision. Outdated leaflets or verbal descriptions are no longer enough. High-quality brochures, showroom displays and digital marketing resources are essential for building trust.
Mercury provides its trade partners with branded sales materials that highlight the features and benefits of our aluminium doors, sash windows and internal screening systems. These resources allow installers to stand out and present themselves as credible, professional businesses.
3. Stay Ahead of Compliance
Regulations such as Approved Document Q and PAS 24 are reshaping the glazing industry. Installers who fail to meet compliance risk reputational damage, costly errors and dissatisfied customers.
At Mercury Glazing, we design and test our products to meet the latest standards. More importantly, we guide our partners through compliance requirements, ensuring they know how to specify and install products correctly. This level of support allows trade installers to work with confidence, knowing they are delivering solutions that meet both customer expectations and regulatory demands.
4. Embrace Digital Tools
The glazing industry is undergoing a digital transformation. Customers expect faster responses, and installers need instant access to technical data, brochures and compliance information. Trade portals are becoming an essential tool for managing these demands.
The Mercury Trade Portal provides partners with a single platform to access everything they need, from estimating support to marketing resources. By embracing digital tools, installers save time, reduce errors and improve customer communication — all of which make them more competitive.
5. Build Long-Term Partnerships
In today’s market, a transactional supplier relationship is not enough. Installers benefit most when they partner with manufacturers who invest in their success. That means access to technical support, after-sales assistance and ongoing resources that strengthen business performance.
The Mercury Partnership was created with this in mind. By joining, installers gain a long-term partner who provides not just products, but also the expertise and tools that help them grow.
The Competitive Edge in 2025
The five strategies outlined above all share a common theme: professionalism. Customers are more likely to choose an installer who provides accurate quotes, presents products with authority, demonstrates compliance knowledge, embraces digital tools and benefits from a strong partnership with their supplier.
Mercury Glazing’s role is to make this possible. By supplying high-quality products and supporting trade partners through the Mercury Partnership, we give installers the competitive edge they need to succeed in today’s glazing market.
Final Thoughts
Staying competitive in the glazing industry requires more than offering a good product at a fair price. It requires efficiency, compliance, professional presentation and strong supplier partnerships.
At Mercury Glazing, the Mercury Partnership provides trade installers with the estimating support, marketing tools, technical guidance and digital resources they need to thrive. By focusing on these five areas, trade professionals can win more projects, strengthen customer trust and build long-term business success.
